TY  - BOOK
AU  - Pillai, R.S.N..
TI  - Modern marketing:Principles and practics / 
SN  - 81-219-1697-6
U1  - X:51 
PY  - 1989///
CY  - New Delhi : 
PB  - S.Chand & Company Ltd. , 
KW  - Marketing
ER  -