Loudon, David L.. <br/><br/>
Consumer behavior /  
by David L.Louden & Albert J. Della Bitta. 
 - 4th ed /  
 - New York :   McGraw-Hill, Inc. ,   1981 
 - xxiii, 788p ;  
<br/><br/><label>ISBN: </label>0-07-112511-6 
<br/><br/><label>Dewey Class. No.: </label>X:321  / N3