Zeithaml, Valarie. <br/><br/>
Services Marketing /  
by Valarie A. Zeithaml:Mary Jo Bitner. 
 - New York :   The Mcgraw-Hill Companies, Inc. ,   1998 
 - xx, 700p :  
<br/><br/><label>ISBN: </label>0-07-114881-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / N6;1