TY  - BOOK
AU  - Kotler, Philip.
TI  - Principles of Marketing / 
SN  - 81-203-1077-2
U1  - X:51 
PY  - 1987///
CY  - New Delhi-1 : 
PB  - Prentice-Hall of India Pvt. Ltd. , 
KW  - Marketing
ER  -