TY  - BOOK
AU  - Keegan, Warren J..
TI  - Global Marketing Management / 
SN  - 81-203-0959-6
U1  - X:51.1 
PY  - 1996///
CY  - New Delhi-1 : 
PB  - Prentice-Hall of India Pvt. Ltd. , 
KW  - Marketing
ER  -