Keegan, Warren J.. <br/><br/>
Global Marketing Management /  

 - Fifth Ed. /  
 - New Delhi-1 :   Prentice-Hall of India Pvt. Ltd. ,   1996 
 - pxix,828 :  
<br/><br/><label>ISBN: </label>81-203-0959-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51.1  / N7;2