Chunawalla, S.A.. Foundations of Advertising Theory & Practice / by S.A Chunawalla & K.C. Sethia. - 1st ed / - Bombay : Himalaya Publishing House , 1976 - 297p : ISBN: 81-7493-322-0 Subjects--Topical Terms: Economics Dewey Class. No.: X:513 / M5;1