Kotler, Philip. <br/><br/>
Principles of marketing /  

 - New Delhi-110 001 :   Prentice-Hall of India Ltd. ,   1985 
 - xv, 711p ;  
<br/><br/><label>ISBN: </label>81 203 0704 6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics
<br/><br/><label>Dewey Class. No.: </label>X:5  / N1;4