TY  - BOOK
AU  - Green, Paul E..
TI  - Multiattribute Decisions in Marketing: A Measurement Approach / 
SN  - 0-03-091915-0
U1  - 8:12 
PY  - 1989///
CY  - Illinois : 
PB  - Dryden Press , 
KW  - Marketings
ER  -