Green, Paul E.. <br/><br/>
Multiattribute Decisions in Marketing: A Measurement Approach /  

 - 1st ed /  
 - Illinois :   Dryden Press ,   1989 
 - p396 :  
<br/><br/><label>ISBN: </label>0-03-091915-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketings
<br/><br/><label>Dewey Class. No.: </label>8:12  / L3