Bogart, Leo. <br/><br/>
Strategy in Advertising /  

 - Second Ed. /  
 - Illibois 60611 :   Crain Books ,   1986 
 - p406 :  
<br/><br/><label>ISBN: </label>0-87251-094-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics
<br/><br/><label>Dewey Class. No.: </label>X83(BV)  / M4