Corey, E. Raymond. <br/><br/>
Industrial Marketing Cases and Concepts /  

 - Third Ed. /  
 - New Jersey-07632 :   Prentice-Hall Inc.. 
 - p610 :  
<br/><br/><label>ISBN: </label>0-13-461509-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X6529:51  / K2