Kottler, Philip. <br/><br/>
Principles of Marketing /  

 - Second Ed. /  
 - New Delhi-1 :   Prentice-Hall of India Pvt. Ltd.. 
 - p676 :  
<br/><br/><label>ISBN: </label>0-87692-203-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / M3