Sherlekar, S.A.. <br/><br/>
Marketing Management /  

 - Third Ed. /  
 - Bombay-4 :   Himalaya Publishing House. 
 - p526 :  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / M4