Jain, Subhash C.. <br/><br/>
Marketing Planning & Strategy /  

 - 1st ed /  
 - New York :   South-Western Publishing Co. ,   1985 
 - p652 :  
<br/><br/><label>ISBN: </label>0-538-19120-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / M1