Lilien, Gary L.. <br/><br/>
Marketing Decision Making: A Model-Building Approach /  

 - 1st ed /  
 - New York :   Harper & Row Publishers. 
 - p875 :  
<br/><br/><label>ISBN: </label>0-06-044076-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / M3