Howard, John A.. <br/><br/>
Consumer Behaviour: Application of Theory /  

 - 1st ed /  
 - New York :   McGraw-Hill Book Company ,   1994 
 - p325 :  
<br/><br/><label>ISBN: </label>0-07-030520-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics 
<br/><br/><label>Dewey Class. No.: </label>X:321  / L7